Branding treatment for a science channel called ‘New Laws’, focused on exploring new discoveries in the world of science. The concept is based on the idea of science unlocking the doors to new, unexplored worlds.
Keywords: surreal, immersive, ingenious, explorative, cutting-edge, raw.
Channel Sting
Microsite
THE PROCESS
Defining tone of voice
Logo sketches and iterations
CHANNEL STING
Storyboard and collage sketches
DIRECT MAIL
Must be attention-grabbing, and have a clear, enticing call to action. Must be immediately recognisable as brand and relevant to the target audience.
Direct mail ideation, sketches and development
MICROSITE
A hidden object game.
The goal of the microsite is to capture the interest of the target audience and effectively convey the brand message. Hence, it should be immediately compelling and unique, functional, have a clear call to action and be relevant to the target audience.
