Animated Video
Hello, We're LUMI 👋
When LUMI lost their social media creator, I stepped in as animator and videographer, producing a video that resonated with our audience. The result? Our Instagram following surged to 201k.
Role: script writing, storyboarding, animation, audio recording
Packaging
Reinventing LUMI's Retail Packaging
The Triangle Challenge
Repackaging For Adults
As LUMI expanded into the hotel market, the Original Pro, also known as 'The Triangle,' required a sophisticated makeover. Our challenge? To elevate its design, making it more luxurious and adult while seamlessly aligning it with the rest of LUMI's products.
The Research
Concluded that through using colours in full-bleed, we can stand out from the otherwise clean and flat-looking premium products in the wellness category.
The Approach
Modernising the swirls of the original packaging to include the signature LUMI gradient, creating something reminiscent of meditative aura photography.
The Results
Secured a partnership with The Midland and Leven Hotel, where guests can now find The Triangle in their rooms or purchase them from the hotel gift shop
Social Media
Capitalising On Sounds
Focusing on sound as the main USP, we launched our TikTok account with a series of ASMR videos.
Website
Visit lumisleep.com for more
Role: graphic design, product photography
