The Collaborative Process
Redefining the brief as
'celebrating change and instilling trust'
'celebrating change and instilling trust'
Observation
People share personal things on the giffgaff forum...
but surprisingly report low levels of trust in giffgaff as a product
Insight
People trust the things that they can see themselves in
The change brought by being B Corp certified must be represented by something concrete that people can see.
Solution 1: Highlighting the ways giffgaffers are already trusting giffgaff and how the B Corp certification “just makes it official”
A B Corp certification gives users the flexibility to act because everything they do with a B Corp-certified business is guaranteed to be good
