Capturing the essence of Jakarta's disco scene, the design for 'Berdansa' looks into the concept of chance and love, while channeling the sort of carefree, nostalgic spirit present in the likes of birth control campaigns, candy wrappers, movie posters and stamps in 80s Jakarta.
Keywords: dynamic, timeless, loud
THE CONCEPT
BEING LOVERS
Fuzzy dice always come in a pair
DANCING
A car is where people enjoy music. A moving car always makes the fuzzy dice dance
TAKING A chance
WWII pilots carried dice for good luck. The tradition continued in the form of hanging fuzzy dice from the rearview mirror of vehicles.
THE PROCESS
Mood board visualizing tone of voice (pictures taken from Pinterest)
Initial sketches